Social practices and interactions on social media

– Overview –

As a researcher, I am fascinated by the role of social media in our lives, and my work revolves around examining different aspects of social networking sites. Specifically, I am interested in understanding how people leverage these platforms to connect with others and access tangible or intangible resources, which is known as social capital. In my recent research, I have focused on exploring the ways in which individuals establish their self-presentations on Instagram through multiple social media accounts. By examining the interplay between users’ behaviors and social media design, I hope to uncover insights that can inform the development of more user-centered and effective social media platforms.

– Publication –

  • J29. Lee, Y.-H. and Yuan, C. W. (2023). I’m not a puppet, I’m a real boy! Gender presentations by virtual influencers and how they are received. Computers in Human Behavior.
  • J27. Lee, Y.-H., Yuan, C. W., & Bi, N. (2023). Investigating social presence in “In Real Life” streaming for community building. New Media & Society (online first).
  • J22. Yuan, C. W.* & Lee, Y.-H. (2022). Examining different viewer engagement patterns for social capital on streaming communities. Social Science Computer Review.
  • J18. Yuan, C. W.* and Lee Y.-H. (2021). Connecting and being connected: investigating friending practices across multiple social networking sites. Information Technology & People.
  • P09. Wohn, D. Y., Yuan, C. W., & Siri, J. S. (2021). The many facets of me: Multiple account management on Reddit. Proceedings of the annual Hawaii International Conference on System Sciences (HICSS 2021).
  • J15. Lee, Y.-H. & Yuan, C. W. (2020). The privacy calculus of “friending” across multiple social media platforms. Social Media + Society, 6(2), 1-10. (SSCI indexed)
  • J14. Yuan, C. W.* (2020). Investigating culture as a precedent factor for dual social network site use and social capital development. Lecture Notes in Computer Science.
  • P02. Huang, A-J., Wang, H-C., & Yuan, C. W. (2014). De-Virtualizing social events: Understanding the gap between online and offline participation for event invitations. In Proceedings of the ACM 2014 Conference on Computer Supported Cooperative Work & Social Computing (CSCW 2014), (pp.436-448). NY: ACM Press. (Acceptance rate: 27%)